I had the pleasure of attending Stack's Reprint Relaunch event on Tuesday night at The Book Club on Old Street. The atmosphere was moody and restless, and for the most part this was accounted to the underground-ness (yes I'm making this into a word) of the venue. If you're a massive lover of indie magazines with superb design and content, then I'd argue that a subscription to Stack is right up your alley. There talks were from magazines who have recently relaunched their publications with either very subtle changes or complete design overhauls. The publications featured on the night were Boat [a personal fav!], Makeshift [a new discovery], The Recorder and also Gym Class [not so much a magazine] It was a night of great insight into how magazines can change up their content or look without losing their core audience. I suppose the difficulty of every publication is the desire to stay current and the need to remain known. I can especially relate to this conundrum with a magazine I'm currently working on. The Recorder magazine of Monotype recently went through a design overhaul. Their purpose was to "bring out the new and toss out the old" [Emma Tucker, The Book Club, London 27.01.15]. To this publication, changing the entirety of the publication was necessary to stay current, whereas the designers over at Makeshift magazine found it absolutely essential to always stay true to their core principles. Their core principles were to Guide, Call and Engage. As long as they were fulfilling these brand values, the business could stay afloat. Since I spend most of my days doing three things, eating, working, and attending exhibitions/talks, I thought that I should start taking my camera wherever I go! Exciting times right? Now, Tuesday night was my attempt at doing this, and I think I almost failed. Mainly because in my rush to get out of the house, I almost forgot my camera. Then comes the issue of photo quality at night time, but these are things that add to the charm of everyday lifestyle posts, no?
Anyone that knows me for longer than five minutes will have undoubtedly noticed my crushing obsession with magazines. I love them so much, I wish I were one...a magazine, that is. My mother is forever trying to get me out clubbing and stuff, to which I semi-viciously roll my eyes and snarl at the suggestion; 'Mother, listen' I say, whilst rubbing my my temples with my thumb and middle finger, 'we've been through this already. I don't do clubbing'. Exuding a frustration only a mother could have towards her daughter, she fires back with 'WELL, when I was your age, I was way more experimental and daring and most of all FUN!' Yes it is slightly worrying to have a mother note that her daughter is living old age far better than she is. Yet it is all very true, or rather, only somewhat true. Whilst most of my peers are now living out their twenties in nightclubs dancing awkwardly to hideous EDM music and Will.I.Am's terrible renditions to classics (you know you hate it, admit it), I, on the other hand, enjoy events such as these. So I end this blog post with the following aggressive exclamation,'I CAN DO WHAT I WANT, MOTHER'. Even if it means doing granny-ish things. By the way, attending galleries, exhibitions and talks on design aren't granny things, they're creative things that I'm invested in. And until I can get her to understand that one's twenties does not equal getting drunk off your head, I'm afraid you'll be reading a lot more of these types of blog posts in the years to come...Until I get married, but then I am sure that the question of children will become an issue.